South Norfolk Dementia Action Alliance

Young woman caring for a senior citizen with South Norfolk Dementia Action Alliance logo

You can make a big difference by making small changes.

South Norfolk Dementia Action Alliance aims to create a Dementia Friendly South Norfolk.

It is estimated that by 2020, 2,500 people in South Norfolk will be living with dementia.  

South Norfolk Dementia Action Alliance needs you. 

Just commit to three actions which will help make South Norfolk a Dementia Friendly district.

Things you can do:

  • Encourage your staff to become dementia friends
  • Encourage other businesses or organisations to join the alliance
  • Commit to demonstrating dementia aware behaviours in all aspects of your day to day business
  • Identify a dementia champion  

You will receive FREE Dementia Friends information sessions for all of your staff and a free window sticker which informs people of your commitment.

For more information on the Alliance, please visit the National Dementia Action Alliance website.

To join the Alliance please complete the form found here.  

If you are interested in creating a Dementia Friendly Community in South Norfolk, please contact us:

Who are we?

South Norfolk Dementia Action Alliance is made up of several different community groups and statutory services who work and deal with dementia in their day to day lives.


Emma Brookes - South Norfolk Council

Steering Group members:

Wymondham Dementia Support Group

Harleston and District Dementia Friendly Community

St Georges Dementia Support Group

Age UK Norfolk

Dove Dementia Cafe, Diss

Hethersett Dementia Support Group

Sunflower Cafe, Long Stratton

Costessey Dementia Cafe

Plus other interested residents


If you are interested in joining the steering group, please contact Emma Brookes by emailing