'Raise your game' professional development courses
How to apply for a Raise Your Game course
- Read the course details ('Further iformation' below);
- Download and save the relevant application form below - the forms themselves don't mention 'Raise your game' anywhere but they are the right forms!;
- The forms are Word documents that you can fill in electronically or print and fill in by hand, and they ask for:
- details of your business;
- details of the learner(s) who are doing the course, and;
- contact details. - Save the form and either email it to madmin@nwes.org.uk or post it to:
Michael Potter
General Manager
Norfolk & Waveney Enterprise Services
NWES - Great Yarmouth
Queens Road Business Centre
Queens Road
Great Yarmouth
Norfolk, NR30 3HT - If you cannot view Word documents, download and print a PDF version of Raise your game in HR [30k] or Raise your game in Marketing [30k] and return them to the above address.
Printable forms
The following link(s) require a plug-in, and will open in a new browser window [
]. About downloading files.
Download the Raise your Game in HR application form [DOC, 62 Kb]
Download the Raise Your Game in Marketing application form [DOC, 62 Kb]
Further information
The courses were developed with funding and support from NWES, Knowledge Interactive, Business Link Norfolk, Objective 2 and the European Social Fund. At present the courses are free to companies within Norfolk. Two of them are discussed below.
Raise Your Game in Marketing
This course will guide you through the process of creating a marketing plan, it will show you how to conduct a SWOT (strengths, weaknesses, opportunities and threats) analysis of your own business and those of your competitors, and how to analyse your customer base.
You will learn how to identify where your products and service sit in the 'product life-cycle' and how to distinguish between their features and benefits.
You will take a fresh look at your company's image and branding, understand how it can impact on your customers and find ways in which you can use this to your advantage.
You will take a long hard look at your competitors, who they are, where they are and who has the advantage. You will explore ways of gaining an advantage over your competitors and develop a strategy to take your business forward.
By the time you have completed the course you will have constructed a comprehensive Marketing Plan for your own business.
Raise Your Game in Human Resources (HR)
This course is designed to help you understand the need for companies to have HR policies.
You will start by looking at ways of analysing jobs and producing job descriptions and personnel specifications.
You will look at ways of attracting the right applicant for the job and how to interview and assess people effectively. You will learn about the different ways of evaluating candidates, how to make an offer of employment, the need for contracts of employment and the different approaches to salary and benefits packages.
You will learn about the keeping of employee records, structure induction, review and appraisal programmes.
Explore the dos and don'ts of a disciplinary from informal investigations through policies and procedures and grievances.
This course is not filled with legislation and bureaucracy, though it will tell you where to find information on these topics. Rather it is about the day to day impact of HR and about understanding the need for your company to have a clear HR policy.
If you would like to sign up for either of these courses, the instructions and application forms are above.
External links
Business Link East
Offers free advice and interactive tools to help businesses to start up, improve or grow. It's a one-stop shop covering all you need to know about regulations, finance and local support.
European Social Fund (ESF)
ESF aims to: help unemployed people enter work; provide opportunities for people at a disadvantage in the work market; promote lifelong learning; develop the skills of employed people; improve women’s participation in the labour market.
Norfolk and Waveney Enterprise Services (NWES)
The NWES is a registered enterprise agency working in partnership with both the public and private sector to provide business support. It provides a variety of information including business training, information for start-ups and the Advance Loan Scheme.
Contact us
| contact officer/team: | Assistant Economic Development Officer |
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| web: | online enquiry form |
| email: | prosper@s-norfolk.gov.uk |
| telephone: | 01508 533666 |
| minicom/textphone: | 01508 533622 |
| address: | South Norfolk Council South Norfolk House Swan Lane Long Stratton Norwich NR15 2XE |
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If you need information in large print, audio cassette, braille, translation (written or verbal) or signed interpretation, let us know when you contact us.
